Everything should be made as simple as possible, but not simpler.
Good design is obvious. Great design is transparent.
Design creates culture. Culture shapes values. Values determine the future.
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The work you do while you procrastinate is probably the work you should be doing for the rest of your life.
There is no design without discipline.
is obvious.
Great design
Good design
is transparent.
The best ideas come as jokes. Make your thinking as funny as possible.
Good design is obvious.
Great design is transparent.
Great design is transparent.
Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
Curiosity about life in all its aspects, I think, is still the secret of great creative people.
Zero Block
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